Independent design & digital product studio · India
Complexity,to the point.
Strategy, product design, brand and websites for founders and product teams in B2B SaaS, FinTech, InsurTech and AI. We find what matters, then make it clear.
Every product starts as a field of possibilities
Features, audiences, channels, opinions. All of them are open at once.
Most of it is noise to the person deciding
Complex products lose people long before the work begins.
We find the point.
Then we design, build and improve around it.
Four things we do.
Together as one journey, or as a focused piece of work. Listed in the order an engagement usually runs.
Clarify.
Strategy & Discovery. Know what to build and why, before design starts.
02Design.
Product & Experience Design. Interfaces that make complex products easier to use.
03Explain.
Brand & Digital Presence. A brand and website that say what you do and who it's for.
04Deliver.
Development & Optimisation. From design file to a live site that performs and gets found.
Studies
Proof, labelled honestly.
Things we shipped, products we took apart and ideas we tested. Every study says which one it is.
A visiting card that talks back.
The QR code on Himanshu's card opens a one-screen page with seven visitor journeys, so every kind of contact gets a useful next step.
Read the study Shipped by MinimarkPutting a number on a better website.
A free calculator that turns traffic, conversion rate and lead value into monthly upside and an honest A/B test duration.
Read the study Shipped by MinimarkRedesigning our own studio site.
How a studio without a public portfolio benchmarked eight global agencies and rebuilt its site around one idea: the full stop in its logo.
Read the studyThinking, out loud.
Every article can be read or listened to.
Ways to start.
A focused discovery
Start with the problem. A standalone sprint that ends with priorities, positioning and structure your team can act on.
Design alongside your team
A new product or a redesign, working with your product managers and engineers.
The whole journey
Strategy, design, build and launch, with the same people involved from first question to live site.
Who you'll work with
Himanshu Pandey
Founder, Minimark
I'm Himanshu. I grew up in Uttarakhand and found my way into design, technology and human psychology. Today I run Minimark, a small design studio where I try to bridge how people think with what technology can do, so the businesses I work with reach their goals.
Get to know Himanshu